Jason beat me to the punch on this but the quote he uses over at Signal Vs. Noise is exactly the one that popped in my head when I heard that Chicago would be the United States' nominee for the 2016 Olympics.
“Make no little plans. They have no magic to stir men’s blood and probably themselves will not be realized. Make big plans; aim high in hope and work, remembering that a noble, logical diagram once recorded will never die, but long after we are gone will be a living thing, asserting itself with ever-growing insistency. Remember that our sons and grandsons are going to do things that would stagger us. Let your watchword be order and your beacon beauty. Think big.”
-Daniel Burnham, Chicago architect. (1864-1912)
Chicago's pulled off similar feats of ingenuity in the past. I'm excited.
Chicago-based agency VSA partners in the creator of a nicely nuanced logo (Note the John Hancock outline in the torch.
Picture from VSA Partners.
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