Here's another belated presentation I gave for the keynote of Design Thinking Dallas. I need to post an annotated version of this presentation too but I'll like to this one for now.
http://designthinkingexec.backpackit.com/pub/1239101
http://designthinkingdallas.wordpress.com/
The core topic?
Classic business models are threatened—the economics of competition have changed. Quality, efficiency and price are quickly matched. Being different requires flexibility—it’s squishy. Squishy seems to imply risk.
Such is the conundrum of the balance between science and art—a balance readily facilitated by Design Thinking, fundamentals for strategic business differentiation.
This was a fantastic event that was very graciously hosted and sponsored by the following folks.
Hosts:
DFW Usability Professionals Association (DFW UPA) and the Lone Star Chapter of the Society for Technical Communication (STC)
Sponsors:
imc2, Microsoft, Usability Sciences, Cox & Hall
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