One of the challenges with media in general and the blogosphere in particular is the worship of celebrity and the great story. In fact, in user experience we always talk about the story and what a critical part of the experience that it. But none of this matters until you get the experience part right and getting the experience part right is all about execution.
When we hire someone to do something we typically want to see what they've done before, we look for evidence of the ability to execute.
What's interesting about Super Tuesday is that we've got some difficult choices to make, on the one hand we've got some candidates with great stories that resonate with a lot of folks, but if we poke deeper we see there's not a lot of evidence of execution or the ability to execute. On the the other side we see candidates with great experience but we just don't understand the story, or it's simply a story that's not very exciting. It's important to understand that it's important to have that experience and ability to execute nailed before a great story matters. We need to look no farther than the past eight years to see evidence of when our ambition and aspirations get ahead our abilities to actual deliver on a great story.
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