So I gave up one panel but get to do another and it's about another topic I'm passionate about, the future of the Web Agency. We've lined up some great folks to sit on this panel For those of you that follow my talks I promise to get off the 'perfect storm' and 'there will be blood' kick at SxSW : ). This new panel is:
The Web Agency: There Will Be Blood
Social media and a transition to digital marketing combined with an economic slowdown just might be the ingredients for a perfect storm in the world of marketing, advertising and Web agencies. There will be winners and losers when this happens. Learn what it means for you and folks in the middle and on the periphery.
- How social media, Web standards and the switch to digital is changing advertising and marketing.
- Learn how big and small companies, both new and old, are adapting.
- Hear about what is coming next and how you can take advantage of it.
I'll be moderating this panel and joining me will be Kevin Flatt, Executive Creative Director of Tribal DDB in Chicago, Brooke Nanburg, SVP of Creative at IP Pixel, Peter Eckert, Chief Creative Officer of Projekt202, and Garrick Schmitt, VP and author of AARF's annual digital outlook report. In the coming weeks I'll post up bios of who the panelists are (although SxSW might beat me to it on their site).