Design Thinking Digest

Chris Bernard is speaking at Got Social Media?

On January 24th I'll be in Houston at the Got Social Media? A conference about communication event. My talk will be entitled:

There will be blood. Why Web 3.0 will feel a lot more like Web 1.0 than Web 2.0

A perfect storm is brewing in the world of technology that will profoundly impact how social media and community marketing continue to evolve and radically impact and alter how we use technology and electronic media. There will be winners, there will be losers. There will be blood. Why? What trends around Web standards, defacto standards, social media, marketing, advertising, design, development, technology, journalism and business are going to profoundly shape how we continue to create, consume, share, distribute and archive media and content.

This talk will build off of memes I've spoken about last fall around digital marketing but will be greatly expanded.

Chris Bernard is speaking at Light Up Your Brand: Build A Memorable Online Experience

On January 17th I'll be partnering with the Minnesota Interactive Marketing Association to conduct an event will have Lou Carbone of Experience Engineering and Collin Cole of Frog Design at the Grand Hotel in Minneapolis. Here's what we'll cover:

Brand Canyon: A Mandate for New Thinking
Hear examples of companies bridging the “brand canyon” to create ongoing emotional connections with their customers. Understand how successful businesses find and manage experience “clues” and differentiate between brand management and experience management. Learn how to make the dynamic shift from making-and-selling to sensing-and-responding. Through illustrations from Fortune 100 clients, Lou Carbone shares how to create and execute a systematic design and delivery of experience clues that will have immense impact on customer value, loyalty, and the bottom line.

Panel discussion

• Creating Digital Connections to Customers: A case study of interactive marketing at Microsoft.
• Delivering a Consistent User Experience Through the Development Cycle: Strategies for bringing the designer and the developer together.
• Differentiating Brands With Innovation: How to drive business opportunities by leveraging new technologies.

Here's some background on some of the speakers, I'll also be joined by Jamey Tisdale, a Microsoft peer from our strategy team that will help enlighten us about some of the challenges we all face as digital marketers.

Lou Carbone, founder and chief experience officer, Experience Engineering
Author of the best-selling book, “Clued In – How to Keep Customers Coming Back Again and Again,” Lou is the chairman of the American Management Association Sales and Marketing council. Prior to founding Experience Engineering, he was the vice president of Global Marketing at National Car Rental. He has also worked as a senior executive with major advertising agencies in New York, Detroit, and Minneapolis.

Collin Cole, senior vice president, frog design, inc.
Collin currently leads and manages teams in the company’s US and European studios, and works extensively with Fortune 500 and global customers such as HP, GE, Yahoo!, Disney, AT&T, Cisco, and MTV.